Seeing a bag of HERSHEY'S ALL NATURAL EXTRA DARK PURE MINT DARK CHOCOLATE on a close-out shelf was a red flag of temptation. Mint. Dark chocolate. Sure it was Hershey's, but why not.

It was pretty good, but what was most fascinating was the packaging. On the front of the package was a small logo touting "COCOA IS A NATURAL SOURCE OF FLAVANOL ANTIOXIDANTS". If you looked at the back of the package it was being marketed for its health benefits. Under the heading "Total Antioxidant Capacity of Selected Foods" was a bar graph. In descending order, the items graphed were HERSHEY'S Cocoa, Blueberries, Hershey's Extra Dark dark chocolate, Red wine, Green tea and Almonds. The marketing text on the back of the package was a discussion of the health benefits of cocoa beans. According to their graph, HERSHEY'S Cocoa is the healthiest thing you can eat!

Yeah, it was pretty good. Really good if you take into account it came from generally bad chocolatier Hershey. But after reading the package, I realize I have greatly improved my health by eating HERSHEY'S chocolate. Sure, you thought the health benefits were from cocoa, but according to Hershey, they are cocoa!

Have fun. Enjoy. And give something new a try.