Yes, the purpose is to grab the attention of the impulse buyer when checking out but when you are a chocolate lover who has a weakness for mint flavored anything, what can you do but obey?

Ghirardelli had an Intense Dark Mint Bliss (60% cacao) offering and Lindt had an Excellence Intense Mint Dark Extra Fine (% cocoa?). The Ghirardelli tasted chocolaty with a hint of mint. The Lindt tasted minty with a hint of not so dark chocolate.

Ghirardelli wins this one because the chocolate was better, but there is no doubt a better mint chocolate exists. The hunting continues... Maybe an Andes...